THE MISSION: To create a bold, stand-out, instantly recognizable identity for a new national soda brand. 

THE SOLUTION: VICTORY KOLA

The soda industry is ultra-competitive. If you want to design a new brand, it's got to compete with two of the biggest companies in the world. Fortunately we love a challenge. And with VICTORY KOLA, we’ve designed some seriously good-looking competition. 

We wanted to craft a vintage inspired design (something that’s familiar, yet modern) and logo that’s strong enough to be recognized from across a ballpark. The design features a patriotic theme that uses familiar cola colors to create a look that declares brave and bold and confident. VICTORY KOLA is a classic tribute, a fun new experience, and a celebration of the spirit of our glorious nation.