A LETTER FROM THE CEO:

Great design’s purpose is to elevate: it should elevate a customer’s mood, it should elevate a brand’s reputation —but most importantly— great design should elevate a company’s sales & bottom line. 

Working with 1997 is the smartest decision you will make all year. We don’t just save you money, we save you time. No need to spend hours on research, development, or design meetings: we’ve done all the work for you! We approach companies with the ideas/ campaigns/ strategies fully formed. If you like what you see, it's all ready to roll out. If not, you can laugh me out of the zoom call. No Risk: All Reward. 

Big agencies are bloated, generic, and unwilling to take big risks. Play it safe... get safe results. As a company, we swing for the fences. We work on spec and we deliver the product you never knew you wanted, before you never knew you wanted it. And since we're not a big agency, you'll pay much, much less and get much, much more. 

We're outsiders; it's true. But history has shown that an outside idea can benefit a company when they least expect it. From the Birkin Bag, to Mr. Peanut, to Flamin’ Hot Cheetos, the lesson is always the same — when a great idea comes along, grab it! 

Our mission is to create original, unique and practical design solutions for companies that will last for decades and endure the test of time. If you’ve gotten this far… take a chance and let us show you what we’ve come up with. I know you'll be delighted with the results. 

Yours By Design,

Nikhil Rao