THE MISSION: Introduce a new brand to dominate an emerging category of whiskey, and to establish that brand as the international leader and flagbearer for the industry.

THE SOLUTION: HUGHES WELSH WHISKY

In a marketplace saturated with various new categories (Swedish, Australian, Japanese whiskies) we wanted to create a new brand that not only stands out from other products, but also capitalizes on the introduction of Welsh whisky to the United States. 

Featuring a stunning line engraving, warm colors, and traditional Welsh iconography, HUGHES WELSH WHISKY looks different than any other bottle on the market. This rich design and handsome label are sure to catch your customers' eyes, whether on bar-shelves or on store-shelves!