THE MISSION: Introduce a flagship brand to set the standard for a new category of emerging whiskey.

THE SOLUTION: HUGHES WELSH WHISKY

In a marketplace saturated with various new categories (Swedish, Australian, Japanese whiskies) we wanted to create a new brand that not only stands out from other products, but also capitalizes on the introduction of Welsh whisky to the United States. 

The design pays honor to an American Icon: Supreme Court Justice Charles Evan Hughes. Featuring a stunning line engraving, warm colors, and traditional Welsh iconography, HUGHES WELSH WHISKY looks different than any other bottle on the market. This rich design and handsome label is sure to catch your customers' eyes, whether on bar-shelves or on store-shelves!