THE MISSION: To create a bold, new, marketable candy bar to compete with the 3 Musketeers brand.

THE SOLUTION: THE LANCELOT BAR

  Tired of the same old candy bars? Looking for something new and innovative? Fear not, faithful reader: for The Lancelot Bar is the better, crunchier, tastier candy bar experience that kids and adults love! A little chewy, a little crunchy, soft, and hard, salty and little sweet, Lancelot is the complete package. 

  This triumph of engineering and confection incorporates multiple mouthfeels and textures, and delivers a familiar-yet-new experience for all your senses! Try the Original Nougat and be on guard to taste our new Cookies and Cream and Key Lime Pie flavors coming to a store near you!