THE MISSION: To create a mascot for a startup online investment platform aimed at drawing in first time investors (specifically 18-26 year olds).

THE SOLUTION: ROBOTRADER.COM

Online stock trading has gained popularity during these last few years, but few products or institutions are specifically targeting millennials. Plus, the problem with online investing is it’s a challenging, complicated, and at times terrifying prospect for first time investors.  

Our mission is to put a friendly, approachable face onto a very unfriendly process. Enter our hero: BASIL the ROBOT! BASIL serves three roles at once: brand ambassador, trade assistant/live chat help, and corporate mascot. The stock market is not simple to master, but with ROBOTRADER.COM at your side, you can invest with a little more ease, security and confidence.