THE MISSION: Create a “familiar-yet-new” logo for Coleman; one that pays homage to their long corporate history, looks great branded across their product lines, and efficiently re-invents the brand’s identity to prepare for their next generation of outdoor products, equipment, and technology. 

THE SOLUTION: NEW LOGO DESIGN & TAGLINE

This updated logo for Coleman not only reshapes the brand’s image in the minds of consumers, but it also pays tribute to the flagship product that started it all: The Coleman Lantern. This simple and clever update allows Coleman to re-invent themselves effortlessly, while also inviting customers (both old and new) to rediscover their brand and products.

TAGLINE: "See the world in a better light."